Clock stoves, Woodwarm wood burning stoves, Town and Country wood burning stoves: why do small shops often recommend them?
5 mins
Clock and Woodwarm, Town and Country wood burning stoves: why do small shops love them?
"What do you think of Clock wood burning stoves?"
"Are Woodwarm wood burning stoves any good?"
"Town and Country wood burning stoves are good - or so I have heard?"
I used to wonder why so many customers mentioned the same few brands after they had been into a local store or spoken to an installer. Then, when I contacted these brands and tried to open an account, the answer was always a big fat "no".
"You are too close to another shop" or "your showroom is too small" or "your eyebrows meet in the middle" or something similar.
The chat with the potential customer would usually start something like this...
"I went into my local shop/talked to my local installer the other day and they said that >Clock logburners< (insert Clock, Woodwarm, Town and Country or other) are what they recommend and are the absolute bestest ever"
Did the shopkeeper tell you why?
"Just said they were good wood burners. The best they sell. Dope."
But is that really the reason that the stove shops love these brands so much? Are customers really being given the best advice? Well, it is possible. But it is always the same few brands and life is not usually like that (one would expect some consistency but far more choice and at least some straying from the crowd.
Getting straight to the point - there are brands that will not allow their stoves to be sold on the Internet: no prices to be shown, no Google Shopping, no "add to cart" and often "no discounting".
The shopsand installers love brands that follow this policy.
Customer wanders into shop, sees stove, goes home and looks online to see some reviews and do their due dilligence - make sure they are paying roughly the same as everybody else. Except there is nothing to look at when it comes to pricing - zilch. No prices, no deals, no 10% off, no freebies. Zilch. Well, how strange, all these shops making a decision not to mention prices on their websites.
Now the customer has to go back to the shop and, despite the invention of the Internet, pay the full price (or whatever price the shopkeeper says - knowing that the customer cannot really go elsewhere).
Essentially the shop or installer has NO competition and can charge absolute full whack.
It's a strategy. I don't blame the brands or the shops. If I was a shop owner I might be very happy that the brand police are on my side. Just keep your wits about you and be aware that there are usually motives behind the scenes... Are the stoves the best or is it more to do with big fat margins for Mr Shop Owner?
And in the spirit of honesty (and WE want to sell you a stove so let's be honest here).
Here are a few alternatives:
FAQs
See all FAQsCosts correct as of April 2023:
Approx. costs if you have a chimney and fireplace ready to use: £750-£1,000 (save £500 by self-installing).
Approx. costs if you have a chimney but need the fireplace "opening up": £1,600-£2,200 (save £1200 by self-installing).
Approx. costs if you do not have a chimney and need a clip-together flue: Shed £475-£700. Bungalow £1500. 2-storey house £2500. Save £1,000-£1400 by self-installing.
Above figures include labour and materials but no appliance.
We, of course, advise you to purchase your stove and materials from Stovefitter's to ensure quality goods are installed (some installers use budget materials to increase margin). If you buy your stove from us (rather than your local small shop or installer) we have a lot more power when approaching manufacturer's with a warranty issue. Why is that? Because we buy many hundreds of stoves a year from these brands.
We do not fit stoves.
But we know a few who do!
Google: Hetas installers
Hetas are the trade body of registered UK installers.
Most installations will require that you slide a chimney liner down your chimney (flexible metal tube 5" or 6" in diameter). Do you have a narrow chimney and want to lessen the risk that a liner might not go down your chimney? Then make sure your chosen stove can use a 5" liner.
Must I line my chimney? Best read this article but most likely the answer is yes. Do I have to fit a chimney liner?
DEFRA-Exempt wood burning stoves with a 5″ collar can usually be fitted to a five inch liner rather than the usual 6″ minimum, making the installer's job much less stressful.
ALL OF THE 5KW STOVES WE SELL CAN BE FITTED TO A 5" CHIMNEY LINER.
I seriously suggest any self installer fits a 5" liner unless they know their chimney is large enough for a 6"!
What is the best chimney liner? Silvacore 904 (we sell it so of course we will say that ;-). What is the best chimney liner?
Useful links
Will your stove require an air vent within the room (some stone walls are very difficult to drill)?
5kW or under and wood burning stoves often do not require an air vent (new builds always require an air vent).
Useful links
What is the maximum output in kW of your "5kW" wood burning stove? The majority of manufacturers just specify the “nominal output” and this figure means very little in real life. The nominal is a figure the manufacturer chooses to sell the stove at - the stove is capable of reaching at least this output with one fuel load. Nominal means "capable of". But it is not the maximum.
Check out the size of the area where the logs will go (firebox size) as this varies enormously. The kW output is completely dependant on the amount of logs burning at any one time - more logs burning equals more heat. If you can fit three logs in stove A and just two logs in stove B then stove A will be capable of throwing out 33% more heat.
DO NOT TRUST MANUFACTURERS’ kW RATINGS as manufacturers specify what output they desire to sell the stove at and testing allows for much “playing with the figures”. This is why you can get very small 5kW stoves (e.g. Aga Little Wenlock) and very large 5kW stoves (e.g. DG Ivar 5 by Dik Geurts which is actually rated 5kW but has a MUCH larger firebox than the Ekol Crystal 5 by Ekol Stoves). A Crystal 5k might get to 5kW and not be capable of any higher whilst a DG Ivar, despite being rated at 5kW, can get to 8kW with a full fuel load.
Note that, over time, one might damage the internal firebricks of a stove by running at a higher load than the manufacturer's suggest. Firebricks are easily replaceable.
Useful links
Will your wood burning stove fit in your recess WITH the required air gaps around it? This is obviously not an issue if your stove will be freestanding.
Air gaps to non-combustible materials (brick, stone etc.) are usually "as close as you like" legally but manufacturers will sometimes specify a recommendation. This recommendation is there to allow heat to escape from the recess into the room - so you get the heat benefit rather than the heat soaking into the building structure and being lost. If no gap to non-combustibles recommended then we suggest 50-100mm air gap left and right of stove, 50mm behind and 100mm above.
Are you in a Smoke Control Area (usually built up areas)?
Choose your stove accordingly.
A stove must be DEFRA-Approved if you wish to burn wood in a smoke control area.
ALL OF THE STOVES WE SELL ARE DEFRA APPROVED FOR SMOKE CONTROL AREAS.
In simple terms if a stove has an efficiency rating of 70% then 30% of the heat from your logs goes up the chimney.
If a stove has an efficiency rating of 90% then only 10% goes up the chimney.
So think of this in terms of how many logs you have to chop/buy.
Example: A Saltfire Peanut 5 by Saltfire Stoves in Dorset has an efficiciency of 80%.
A tall chimney (6m or more) that is lined will be happy with an efficient stove.
Efficiency importance can be said to be overrated and anything between 75% and 85% is fine. Go much higher and performance can actually suffer (smoke in room when opening door to reload, blackening of glass).
Many modern stoves can go on 12mm thick hearths. Others require full, 5″ thick constructional hearths. All of the stoves we sell state whether or not a 12mm hearth is suitable.More about hearths for wood stoves here.
Helpful links
Can you can talk to somebody on the phone should you need to after the wood burning stove has been delivered, especially if you are self installing? Will the staff at “wesellzillionsofstoves.com” be able to assist with any installation issues? What if there are any problems after install?
Do yourself a favour before ordering stoves or materials on the Internet: Go to Trustpilot and type in the company name before you buy. Some companies advertising at the top of search engines are not good news - check for yourself.
When striving to find thebest 5kW wood burning stovesyou will likely be bewildered by the choice. There are many to choose from. The question I get asked most in our shop is “why should I pay <£1,000> for this one when this other one is just <£500>?”. Here is the very simple answer:the cheaper wood stoves are made in Chinaor Eastern Europe whilst the more expensive are made in Western Europe (or sometimes the USA). Here are a few examples where a more expensive stove might excel over a cheaper stove:
- Aesthetics (more time spent on design)
- Hinges (sometimes hidden on more expensive stoves)
- Better quality glass
- Thicker steel (longer life)
- Improved door locking mechanisms
- Longer warranty
- Improved controllabilty of flame due to more resource invested on design of air flow within stove
- Brushed steel fittings instead of cheapy chrome look
Open and close the door on a cheap Chinese stove. Then open and close the door on a DG stove, Arada stoves, Woodford stoves, Hamlet stoves or Saltfire stoves. You’ll understand the difference.
Stove pricing reminds me of wine pricing. A £20 bottle of wine is not double the quality of a £10 bottle of wine (the drinking experience might be improved by 20% as an example). We are talking “the law of diminishing returns here. They are all “fire in a metal box” at the end of the day.
Yes. However, there are specific regulations and restrictions in place to address air pollution concerns, particularly in areas designated as Smoke Control Areas. In these areas, only approved "smokeless" fuels or exempt appliances, such as Defra-approved wood-burning stoves, can be used. These stoves are designed to burn wood more efficiently and produce fewer emissions.
All the stoves we sell are DEFRA approved and Eco-design approved and suitable for all areas of the UK.
Terminology
View all TerminologyA stainless steel tube, slides down a brick/stone chimney to provide a smooth and safe route for smoke.
All of our stoves are approved by DEFRA to burn wood in all UK locations including Smoke Control Areas (towns and cities). Not all stoves are, so be careful if buying elsewhere.
All of our stoves are ECODESIGN approved to be sold in the UK. Not all stoves are, so be careful if buying elsewhere. ECODESIGN is mandatory by law since January 2022.
The base your stove sits on.
If the chimney is the polo mint then the flue is the hole.
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